Today’s live sector is where it all happens. Everywhere venues and festivals experience an increasing interest from the audience, as well as bands and artists struggle to please audiences, with increasingly intense and spectacular live shows as results. This four-step seminar bring you presentations of festivals’ aim of sharpen their profile these years, the role that public and private funding plays – and why live music apparently has become so hot, that whole towns now brand themselves as Music Cities.

This seminar will focus on the new European festival market with specialized/profiled festivals, the major promoters as festival organizers and the future perspectives for festivals in regards to a “segmented” music market and lack of “long-carreer” artists.

Meet: Andras Berta/International Relations Director, Sziget Cultural Management (HU), Julia Gudzent/Head of artist liason and talent buyer at Melt! (DE), Ulrik Ørum-Petersen/Managing director, Heartland Festival (DK) & Maria Theessink/Talent buyer & Head of Press, Tønder Folk Festival (DK). Moderator: Andy Inglis/5000 MGMT (UK).

Presented by Live DMA, Dansk Live, Promus & SPOT+