Today’s live sector is where it all happens. Everywhere venues and festivals experience an increasing interest from the audience, as well as bands and artists struggle to please audiences, with increasingly intense and spectacular live shows as results. This four-step seminar bring you presentations of festivals’ aim of sharpen their profile these years, the role that public and private funding plays – and why live music apparently has become so hot, that whole towns now brand themselves as Music Cities.

What is a Music City and what identifies key elements of a music city, the primary benefits that accrue from music strategies, and the most effective strategies deployed around the world? Amy Terrill gives you a keynote to the insights of mastering a Music City, from her point of view as co-author of the “Mastering of a Music City”-report which was published last summer.

Keynote: Amy Terrill/Executive Vice President, Music Canada – co-author, “The Mastering of a Music City”. Meet: Danny Keir/Sound Diplomacy (UK): Music Cities Network – an introduction & Jesper Mardahl/Promus (DK): Music City Aarhus – facts & figures. Moderator: Andy Inglis/5000 MGMT (UK).

Presented by Live DMA, Dansk Live, Promus & SPOT+